An e-commerce site isn’t just a website with a shopping cart added on. It’s a revenue-generating system, and every part of it — product discovery, filtering, checkout flow, payment processing, order management, and post-purchase communication — needs to work correctly and work fast. At Bent Tree Marketing, we build e-commerce sites that convert, using custom code and platforms chosen to match your specific business model.
E-Commerce Platforms We Build On
We’re not a one-platform shop. We use WooCommerce, Shopify, and custom-built solutions depending on what your business actually needs. We’ll give you a direct recommendation during discovery — not based on what’s easiest for us to build, but on what’s right for your catalog size, your team’s technical capacity, your integration requirements, and your growth trajectory.
WooCommerce Development
WooCommerce is the right choice when you need deep customization, tight WordPress integration, or control over your hosting environment. We build custom WooCommerce themes, product configurators, custom checkout flows, and integrations with ERPs, inventory systems, and shipping carriers.
Shopify Development
Shopify suits high-volume retailers who want a managed platform with reliable uptime and built-in payment processing. We build custom Shopify themes using Liquid and extend functionality with custom apps when the existing app ecosystem falls short.
Custom E-Commerce Solutions
For businesses with unusual requirements — subscription models, complex product configuration, B2B pricing tiers, or marketplace functionality — we build custom e-commerce applications that aren’t constrained by a platform’s limitations.
Payment Gateway Integration
We integrate Stripe, PayPal, Authorize.Net, Square, and other payment processors, including more complex scenarios like split payments, stored payment methods, and recurring billing.
Third-Party Integrations
We connect your store with the systems you already use: QuickBooks, NetSuite, Salesforce, Klaviyo, ShipStation, FedEx, UPS, and others. Clean data flow between systems reduces manual work and prevents fulfillment errors.
E-Commerce Performance Optimization
Slow stores lose sales. We optimize product pages, catalog pages, and checkout flows for Core Web Vitals and conversion rate — including image optimization, lazy loading, server-side caching, and database query optimization.
Ready to build a store that actually converts? Let’s talk.
Get a Free QuoteConversion-Focused E-Commerce Design
The design of an e-commerce site directly affects its revenue. Product page layout, the number of steps in checkout, how trust signals are displayed, how errors are communicated — each of these has a measurable impact on conversion rate. We design e-commerce experiences based on established conversion research, then adapt them to your brand and product type.
We don’t add friction to the buying process. Checkout flows are streamlined. Guest checkout is available. Payment options are clear. Error messages are human. Confirmation emails are timely and informative. These details separate stores that convert from stores that don’t.
Product Catalog Architecture
How your products are structured in your database affects everything: how fast your catalog pages load, how effective your filtering and search are, how accurately your inventory is tracked, and how cleanly your data feeds into analytics and advertising platforms. We design product data architecture as part of the initial build — not as an afterthought when something breaks.
For large catalogs, we implement proper database indexing, server-side filtering, and search solutions (like Elasticsearch or Algolia) that can handle thousands of products without slowing down. For smaller catalogs, we ensure the structure is clean and extensible as you grow.
E-Commerce SEO Considerations
E-commerce sites have specific SEO challenges: duplicate content from product variations, thin category pages, pagination issues, and slow page loads. We address all of these during the build phase. Product pages are structured with proper schema markup so they qualify for rich results in search. Category pages have unique, optimized content. URLs are clean and canonical tags are implemented correctly.
Frequently Asked Questions
How much does it cost to build a custom e-commerce website?
A straightforward WooCommerce or Shopify build typically starts around $8,000 to $15,000. Custom e-commerce applications with complex integrations can run $30,000 to $100,000 or more. We scope projects carefully during discovery and provide itemized proposals so you know exactly what you’re paying for.
WooCommerce or Shopify — which is better?
Shopify is better if you want a managed, all-in-one platform with predictable costs and don’t need deep customization. WooCommerce is better if you need more control, have complex customization requirements, or want to own your hosting environment. We’ll make a direct recommendation after understanding your business.
How long does e-commerce development take?
A standard e-commerce build takes 8 to 14 weeks. Projects with complex integrations, large product catalogs requiring data migration, or custom applications take longer. We provide a detailed project timeline during the proposal phase, broken down by phase.
Can you migrate my existing store to a new platform?
Yes. We migrate product data, customer records, order history, and content from one platform to another. We always test migrations in a staging environment before going live, and we implement proper redirects to preserve your SEO rankings.
Let’s build a store that works as hard as you do.
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